In this article:

DIJYouKnow... selling to an existing customer is more successful than a new prospect?

By Samantha Plateroti

In this article:

Your sales team sells to brand new prospects at a 5-20% rate.

However, if they focused on selling to an existing customer, that jumps to 60-70%!

This is where your CRM can help! 

Your CRM stores your customer data and plays a significant role in nurturing your customer relationships, and can help your sales team.

But the problem is getting your sales team to use it... properly... that's a story for another time (or another blog post 😉)!

What are your thoughts? Leave a comment.

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