The Dijy Blog

Donors are the lifeblood of nonprofits, but it can be difficult to keep them engaged.

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. 

You have an idea of who you’d market to, but sending thousands of emails manually would take forever. How would you track results? Where do you even start?

The great news is technology is at your fingertips!

With so many marketing automation tools to choose from, you’ve narrowed down your list to HubSpot and Mailchimp, but how do you decide?

At Dijy, the HubSpot and Mailchimp debate has come up time and time again. Which is better? Which allows for automation and is easiest to use?

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to your advantage.

Dijyaknow that salespeople only spend about 35% of their time selling on average?

That’s just a little over one third of their time doing what they were hired to do. So what are they spending the rest of their day on?