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4 Snippets Your Sales Team Should Use As Playbooks
By Samantha Plateroti

HubSpot offers a diverse set of tools & features designed to elevate the effectiveness of your sales process and initiatives. The best...

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Hiring a HubSpot Admin vs. HubSpot Partner
By Samantha Plateroti

Are you feeling overwhelmed by the complexities of managing your HubSpot? It's easy to get stuck between hiring an in-house HubSpot admin...

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Saying Goodbye to Outdated Tech
By Samantha Plateroti

So... the marketing automation tool that you rely on so much just isn’t doing what you need it to do.. You're losing time, money, and maybe...

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Adding Text Messages into your Nonprofit Strategy
By Samantha Plateroti

You're likely familiar with text messaging as a way to communicate with friends and family, but did you know that it's also an effective...

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Increase Donations by Improving Your Nonprofit Website
By Samantha Plateroti

Your nonprofit's website is the front door to your organization. It should be clear, friendly and easy for people to navigate. But it...

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DIJYouKnow... 60% of American households donate to a charity?
By Samantha Plateroti

According to the Philanthropy Roundtable, 6 out of 10 American households donate to a charity. So how do you get your nonprofit to standout...

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Supercharge Your Sales Team with Sales Hub Automation
By Samantha Plateroti

Are you sick and tired of losing potential customers because your sales team isn't doing proper follow-up? Do you feel defeated when going...

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As a Startup, What Technology Should You Buy?
By Samantha Plateroti

Let's face it: technology is crucial for the success of your startup. You need to attract and engage customers, manage leads, store data...

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Sales Hub: Breaking Down the HubSpot Hubs
By Samantha Plateroti

HubSpot’s Sales Hub can be the game changer for your sales team to stay on top of their open deals and get them over the line. Here's what...

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Marketing Hub: Breaking Down the HubSpot Hubs
By Samantha Plateroti

What do you need to know about HubSpot’s Marketing Hub? HubSpot’s Marketing Hub is an all-in-one marketing platform that helps your team...

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DIJYouKnow... selling to an existing customer is more successful than a new prospect?
By Samantha Plateroti

Your sales team sells to brand new prospects at a 5-20% rate. However, if they focused on selling to an existing customer, that jumps to...

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Why Nonprofits Should Use a CRM
By Samantha Plateroti

You probably have a lot on your plate if you're a nonprofit. You're working to make the world a better place, but have to do it in a...

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DIJYouknow... up to $7 billion in employer matching gift funds goes unclaimed per year?
By Samantha Plateroti

Many businesses match donations, but employees are not taking advantage of this - leaving billions of funding on the table. This stat is...

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How Nonprofits Can Engage Their Donors
By Samantha Plateroti

Donors are the lifeblood of nonprofits, but it can be difficult to keep them engaged. Nonprofits need to build relationships with donors...

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How Your Nonprofit Donation Journey is like a Business Customer Journey
By Samantha Plateroti

Nonprofits hold a mission to make an impact by solving social issues, while for-profit businesses tend to focus on solving business...

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HubSpot vs. Mailchimp: Marketing Automation
By Samantha Plateroti

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. You have an idea...

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Using your CRM to Power your Marketing
By Samantha Plateroti

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to...

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How Automation Works: The Back-End
By Fay Dworetsky

TLDR: Busy? Here's the short version: Automation works by having tasks triggered by a certain piece of information. This information can be...

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Where the Magic Happens: Integrating Sales and Marketing Automation
By Fay Dworetsky

TLDR: Busy? Here’s the short version: When you integrate both your sales and marketing automation, you get these two sides of your business...

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Why Your Sales Team is Working 5x Harder Than They Have To
By Fay Dworetsky

TLDR: Busy? Here's the short version: With automation, your sales team can significantly lower their workload and save you money. How? 1....

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Outbound vs. Inbound: Tell the World vs. Teach the World
By Ari Haas

TLDR: Busy? Here’s the short version: Inbound marketing is all about placing the customer at the center of all marketing tactics. You...

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5 Reasons your Business Needs a CRM in 2021
By Jessica Jardin

Dijyaknow that salespeople only spend about 35% of their time selling on average? That’s just a little over one third of their time doing...

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Nail It Handyman Triples Sales in Less Than 6 Months
By Jessica Jardin

As an industry leader in residential and commercial property repair throughout NYC and Northern New Jersey, interest in Nail It Handyman...

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7 HubSpot Updates from INBOUND2020
By Jessica Jardin

HubSpot continues to Inspire What's Next with their 7 latest product highlights announced at INBOUND2020. This year's immersive experience...

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How to Explain Automation to your Grandma
By Ari Haas

TLDR: Busy? Here's the short version: To sum it up in one sentence, automation is when repeatable tasks are triggered to happen...

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