The Dijy Blog

Donors are the lifeblood of nonprofits, but it can be difficult to keep them engaged.

Nonprofits hold a mission to make an impact by solving social issues, while for-profit businesses tend to focus on solving business problems.

Either way, both nonprofits and for-profits rely on revenue generated to operate. So let’s take a dive into what this looks like as a nonprofit.

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. 

You have an idea of who you’d market to, but sending thousands of emails manually would take forever. How would you track results? Where do you even start?

The great news is technology is at your fingertips!

With so many marketing automation tools to choose from, you’ve narrowed down your list to HubSpot and Mailchimp, but how do you decide?

At Dijy, the HubSpot and Mailchimp debate has come up time and time again. Which is better? Which allows for automation and is easiest to use?

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to your advantage.

TLDR: Busy? Here's the short version:

Automation works by having tasks triggered by a certain piece of information. This information can be tied to a contact, company, deal, or activity. The information can also be an event that occurred or a certain criteria that is met. Once the workflow is triggered by any of these information pieces, the workflow runs and the tasks are carried out.

Have more time? Read on — you won't regret it

TLDR: Busy? Here’s the short version:

When you integrate both your sales and marketing automation, you get these two sides of your business talking to each other — automatically. Instead of each department working independently of the others, integrated automation helps to beautifully connect your different teams so that your business functions as one cohesive whole.

Have more time? Read on — you won’t regret it.

TLDR: Busy? Here's the short version:

With automation, your sales team can significantly lower their workload and save you money. How?

1. Repeatable communication with prospects is done automatically

2. No customer slips through the cracks — the sales team gets constant, automatic reminders of which prospects or customers need follow-up

3. Automatic lead generation and lead qualification

4. Automation allows you to send personalized communication depending on the actions of the prospects and customers.

5. Leads are automatically organized, leading to greater visibility

Have more time? Read on — you won't regret it

TLDR: Busy? Here’s the short version:

Inbound marketing is all about placing the customer at the center of all marketing tactics. You provide free and valuable content and the customer chooses to consume it. Outbound marketing is disruptive — it places marketing materials in front of people who’ve never asked for them, with the goal of getting their attention. Inbound is the method of choice, but both strategies can be part of a healthy marketing plan.

Have more time? Read on — you won’t regret it.

Dijyaknow that salespeople only spend about 35% of their time selling on average?

That’s just a little over one third of their time doing what they were hired to do. So what are they spending the rest of their day on?

As an industry leader in residential and commercial property repair throughout NYC and Northern New Jersey, interest in Nail It Handyman continues to grow. Their team of expert handymen focuses on the installations, repairs, and maintenance that makes homes and offices a pleasure to be in. 

While Nail It Handyman has run a successful operation since 2016, not having a detailed system of record to keep track of their increasing volume of leads  caused a number of challenges. Partnering with Dijy has equipped Nail It Handyman with the knowledge and tools to grow better.