The Dijy Blog

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to your advantage.

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Automation works by having tasks triggered by a certain piece of information. This information can be tied to a contact, company, deal, or activity. The information can also be an event that occurred or a certain criteria that is met. Once the workflow is triggered by any of these information pieces, the workflow runs and the tasks are carried out.

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When you integrate both your sales and marketing automation, you get these two sides of your business talking to each other — automatically. Instead of each department working independently of the others, integrated automation helps to beautifully connect your different teams so that your business functions as one cohesive whole.

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With automation, your sales team can significantly lower their workload and save you money. How?

1. Repeatable communication with prospects is done automatically

2. No customer slips through the cracks — the sales team gets constant, automatic reminders of which prospects or customers need follow-up

3. Automatic lead generation and lead qualification

4. Automation allows you to send personalized communication depending on the actions of the prospects and customers.

5. Leads are automatically organized, leading to greater visibility

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Inbound marketing is all about placing the customer at the center of all marketing tactics. You provide free and valuable content and the customer chooses to consume it. Outbound marketing is disruptive — it places marketing materials in front of people who’ve never asked for them, with the goal of getting their attention. Inbound is the method of choice, but both strategies can be part of a healthy marketing plan.

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Dijyaknow that salespeople only spend about 35% of their time selling on average?

That’s just a little over one third of their time doing what they were hired to do. So what are they spending the rest of their day on?

As an industry leader in residential and commercial property repair throughout NYC and Northern New Jersey, interest in Nail It Handyman continues to grow. Their team of expert handymen focuses on the installations, repairs, and maintenance that makes homes and offices a pleasure to be in. 

While Nail It Handyman has run a successful operation since 2016, not having a detailed system of record to keep track of their increasing volume of leads  caused a number of challenges. Partnering with Dijy has equipped Nail It Handyman with the knowledge and tools to grow better.

HubSpot continues to Inspire What's Next with their 7 latest product highlights announced at INBOUND2020. This year's immersive experience was the perfect example of what it means to embrace change, adapt, and innovate.

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To sum it up in one sentence, automation is when repeatable tasks are triggered to happen automatically, instead of manually. 

Have more time? Read on — you won't regret it