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Why Nonprofits Should Use a CRM
By Samantha Plateroti

You probably have a lot on your plate if you're a nonprofit. You're working to make the world a better place, but have to do it in a...

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DIJYouknow... an estimated $5 billion in employer matching gift funds goes unclaimed per year?
By Samantha Plateroti

Many businesses match donations, but employees are not taking advantage of this - leaving billions of funding on the table. This stat is...

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How Nonprofits Can Engage Their Donors
By Samantha Plateroti

Donors are the lifeblood of nonprofits, but it can be difficult to keep them engaged. Nonprofits need to build relationships with donors...

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How Your Nonprofit Donation Journey is like a Business Customer Journey
By Samantha Plateroti

Nonprofits hold a mission to make an impact by solving social issues, while for-profit businesses tend to focus on solving business...

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HubSpot vs. Mailchimp: Marketing Automation
By Samantha Plateroti

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. You have an idea...

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Using your CRM to Power your Marketing
By Samantha Plateroti

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to...

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How Automation Works: The Back-End
By Fay Dworetsky

TLDR: Busy? Here's the short version: Automation works by having tasks triggered by a certain piece of information. This information can be...

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Where the Magic Happens: Integrating Sales and Marketing Automation
By Fay Dworetsky

TLDR: Busy? Here’s the short version: When you integrate both your sales and marketing automation, you get these two sides of your business...

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Why Your Sales Team is Working 5x Harder Than They Have To
By Fay Dworetsky

TLDR: Busy? Here's the short version: With automation, your sales team can significantly lower their workload and save you money. How? 1....

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Outbound vs. Inbound: Tell the World vs. Teach the World
By Ari Haas

TLDR: Busy? Here’s the short version: Inbound marketing is all about placing the customer at the center of all marketing tactics. You...

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