The Dijy Blog

How Your Nonprofit Donation Journey is like a Business Customer Journey

Posted by Samantha Plateroti on December 09, 2022

Nonprofits hold a mission to make an impact by solving social issues, while for-profit businesses tend to focus on solving business problems.

Either way, both nonprofits and for-profits rely on revenue generated to operate. So let’s take a dive into what this looks like as a nonprofit.

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Topics: Nonprofit

HubSpot vs. Mailchimp: Marketing Automation

Posted by Samantha Plateroti on November 18, 2022

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. 

You have an idea of who you’d market to, but sending thousands of emails manually would take forever. How would you track results? Where do you even start?

The great news is technology is at your fingertips!

With so many marketing automation tools to choose from, you’ve narrowed down your list to HubSpot and Mailchimp, but how do you decide?

 

At Dijy, the HubSpot and Mailchimp debate has come up time and time again. Which is better? Which allows for automation and is easiest to use?

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Topics: CRM, HubSpot

Using your CRM to Power your Marketing

Posted by Samantha Plateroti on November 18, 2022

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to your advantage.

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Topics: CRM, HubSpot

How Automation Works: The Back-End

Posted by Fay Dworetsky on February 24, 2021

TLDR: Busy? Here's the short version:

Automation works by having tasks triggered by a certain piece of information. This information can be tied to a contact, company, deal, or activity. The information can also be an event that occurred or a certain criteria that is met. Once the workflow is triggered by any of these information pieces, the workflow runs and the tasks are carried out.

Have more time? Read on — you won't regret it

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Where the Magic Happens: Integrating Sales and Marketing Automation

Posted by Fay Dworetsky on February 17, 2021

TLDR: Busy? Here’s the short version:

When you integrate both your sales and marketing automation, you get these two sides of your business talking to each other — automatically. Instead of each department working independently of the others, integrated automation helps to beautifully connect your different teams so that your business functions as one cohesive whole.

Have more time? Read on — you won’t regret it.

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Why Your Sales Team is Working 5x Harder Than They Have To

Posted by Fay Dworetsky on February 10, 2021

TLDR: Busy? Here's the short version:

With automation, your sales team can significantly lower their workload and save you money. How?

1. Repeatable communication with prospects is done automatically

2. No customer slips through the cracks — the sales team gets constant, automatic reminders of which prospects or customers need follow-up

3. Automatic lead generation and lead qualification

4. Automation allows you to send personalized communication depending on the actions of the prospects and customers.

5. Leads are automatically organized, leading to greater visibility

Have more time? Read on — you won't regret it

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Outbound vs. Inbound: Tell the World vs. Teach the World

Posted by Ari Haas on February 03, 2021

TLDR: Busy? Here’s the short version:

Inbound marketing is all about placing the customer at the center of all marketing tactics. You provide free and valuable content and the customer chooses to consume it. Outbound marketing is disruptive — it places marketing materials in front of people who’ve never asked for them, with the goal of getting their attention. Inbound is the method of choice, but both strategies can be part of a healthy marketing plan.

Have more time? Read on — you won’t regret it.

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5 Reasons your Business Needs a CRM in 2021

Posted by Jessica Jardin on January 27, 2021

Dijyaknow that salespeople only spend about 35% of their time selling on average?

That’s just a little over one third of their time doing what they were hired to do. So what are they spending the rest of their day on?

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Topics: CRM

Nail It Handyman Triples Sales in Less Than 6 Months

Posted by Jessica Jardin on October 12, 2020

As an industry leader in residential and commercial property repair throughout NYC and Northern New Jersey, interest in Nail It Handyman continues to grow. Their team of expert handymen focuses on the installations, repairs, and maintenance that makes homes and offices a pleasure to be in. 

While Nail It Handyman has run a successful operation since 2016, not having a detailed system of record to keep track of their increasing volume of leads  caused a number of challenges. Partnering with Dijy has equipped Nail It Handyman with the knowledge and tools to grow better.

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7 HubSpot Updates from INBOUND2020

Posted by Jessica Jardin on September 24, 2020

HubSpot continues to Inspire What's Next with their 7 latest product highlights announced at INBOUND2020. This year's immersive experience was the perfect example of what it means to embrace change, adapt, and innovate.

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