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As a Startup, What Technology Should You Buy?
By Samantha Plateroti

Let's face it: technology is crucial for the success of your startup. You need to attract and engage customers, manage leads, store data...

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Sales Hub: Breaking Down the HubSpot Hubs
By Samantha Plateroti

HubSpot’s Sales Hub can be the game changer for your sales team to stay on top of their open deals and get them over the line. Here's what...

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Marketing Hub: Breaking Down the HubSpot Hubs
By Samantha Plateroti

What do you need to know about HubSpot’s Marketing Hub? HubSpot’s Marketing Hub is an all-in-one marketing platform that helps your team...

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DIJYouKnow... selling to an existing customer is more successful than a new prospect?
By Samantha Plateroti

Your sales team sells to brand new prospects at a 5-20% rate. However, if they focused on selling to an existing customer, that jumps to...

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Why Nonprofits Should Use a CRM
By Samantha Plateroti

You probably have a lot on your plate if you're a nonprofit. You're working to make the world a better place, but have to do it in a...

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DIJYouknow... up to $7 billion in employer matching gift funds goes unclaimed per year?
By Samantha Plateroti

Many businesses match donations, but employees are not taking advantage of this - leaving billions of funding on the table. This stat is...

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How Nonprofits Can Engage Their Donors
By Samantha Plateroti

Donors are the lifeblood of nonprofits, but it can be difficult to keep them engaged. Nonprofits need to build relationships with donors...

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How Your Nonprofit Donation Journey is like a Business Customer Journey
By Samantha Plateroti

Nonprofits hold a mission to make an impact by solving social issues, while for-profit businesses tend to focus on solving business...

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HubSpot vs. Mailchimp: Marketing Automation
By Samantha Plateroti

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. You have an idea...

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Using your CRM to Power your Marketing
By Samantha Plateroti

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to...

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