The Dijy Blog

Fay Dworetsky

Fay Dworetsky

Recent Posts

How Automation Works: The Back-End

Posted by Fay Dworetsky on February 24, 2021

TLDR: Busy? Here's the short version:

Automation works by having tasks triggered by a certain piece of information. This information can be tied to a contact, company, deal, or activity. The information can also be an event that occurred or a certain criteria that is met. Once the workflow is triggered by any of these information pieces, the workflow runs and the tasks are carried out.

Have more time? Read on — you won't regret it

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Where the Magic Happens: Integrating Sales and Marketing Automation

Posted by Fay Dworetsky on February 17, 2021

TLDR: Busy? Here’s the short version:

When you integrate both your sales and marketing automation, you get these two sides of your business talking to each other — automatically. Instead of each department working independently of the others, integrated automation helps to beautifully connect your different teams so that your business functions as one cohesive whole.

Have more time? Read on — you won’t regret it.

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Why Your Sales Team is Working 5x Harder Than They Have To

Posted by Fay Dworetsky on February 10, 2021

TLDR: Busy? Here's the short version:

With automation, your sales team can significantly lower their workload and save you money. How?

1. Repeatable communication with prospects is done automatically

2. No customer slips through the cracks — the sales team gets constant, automatic reminders of which prospects or customers need follow-up

3. Automatic lead generation and lead qualification

4. Automation allows you to send personalized communication depending on the actions of the prospects and customers.

5. Leads are automatically organized, leading to greater visibility

Have more time? Read on — you won't regret it

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