The Dijy Blog

What do you need to know about HubSpot’s Marketing Hub?

Let's face it: technology is crucial for the success of your startup. You need to attract and engage customers, manage leads, store data securely and collaborate with employees... all while staying within budget. 

You probably have a lot on your plate if you're a nonprofit.

Many businesses match donations, but employees are not taking advantage of this - leaving billions of funding on the table.

Donors are the lifeblood of nonprofits, but it can be difficult to keep them engaged.

Nonprofits hold a mission to make an impact by solving social issues, while for-profit businesses tend to focus on solving business problems.

Either way, both nonprofits and for-profits rely on revenue generated to operate. So let’s take a dive into what this looks like as a nonprofit.

Picture this: you’re putting together a marketing plan and read that email marketing has an ROI of $40 for every $1 spent. 

You have an idea of who you’d market to, but sending thousands of emails manually would take forever. How would you track results? Where do you even start?

The great news is technology is at your fingertips!

With so many marketing automation tools to choose from, you’ve narrowed down your list to HubSpot and Mailchimp, but how do you decide?

At Dijy, the HubSpot and Mailchimp debate has come up time and time again. Which is better? Which allows for automation and is easiest to use?

Things can get disorganized if you’re not using a CRM. But the real pitfall is not understanding the power of customer data and using it to your advantage.

TLDR: Busy? Here's the short version:

Automation works by having tasks triggered by a certain piece of information. This information can be tied to a contact, company, deal, or activity. The information can also be an event that occurred or a certain criteria that is met. Once the workflow is triggered by any of these information pieces, the workflow runs and the tasks are carried out.

Have more time? Read on — you won't regret it

TLDR: Busy? Here’s the short version:

When you integrate both your sales and marketing automation, you get these two sides of your business talking to each other — automatically. Instead of each department working independently of the others, integrated automation helps to beautifully connect your different teams so that your business functions as one cohesive whole.

Have more time? Read on — you won’t regret it.